If we step into the late nineties, I doubt if anyone had ever heard of the Ed Hardy Clothes. Although Don Ed Hardy, a well known figure in the art of tattoo making had created quite a stir in the world of fine arts, he had no relation whatsoever with a clothing line. It all started in the year 2002 when Ed was approached by Ku Usa Inc. to start a clothing line. A slight nod from the legendry artist was enough to kick start a brand of apparel named the Ed Hardy Clothes.

Ed Hardy Clothes, like the owner himself, were inspired by the art of tattoo making. The clothes and accessories here made liberal use of art in the form of skulls, daggers or animals while reserving a special section for the more humane themes like the heart and the flower. It was executed to depict the Ed Hardy Clothes as a contemporary work of art and not as an ordinary clothing line.

Soon Ed Hardy Clothes were being adorned by the likes of Paris Hilton, Sylvester Stallone, Britney Spears, Alicia Keys, Madonna, Shakira, Denise Richards and a host of other celebrities. With the marketing in place, the brand conscious customer started to ape their superstars and soon the demand exceeded supply by a large margin.

What kick started the Ed Hardy Clothes was the Ed Hardy merger with Christian Audigier, a French designer in the year 2004. From then on Ed Hardy Clothes caught everybody’s attention and became quite a hit with the masses.

What makes Ed Hardy Clothes so special? Well, if you still have that question in mind, I suggest you consider this scenario. When two great individuals, a renowned tattoo artist and a well known fashion designer come together to create a clothing line, sparks are bound to fly. This is exactly what happened with Ed Hardy Clothes.